Alawi Althuraya
العربيةع

Alawi Althuraya

AI specialist, web designer and AI-powered data analyst for Saudi businesses.

I build websites, landing pages and marketing content, from ad designs to short vertical videos, with AI tools. I analyse official Saudi data with AI-built Python pipelines that check every number, and I build reports in Excel, Power BI and SQL by hand. Based in Jeddah.

  • Made with AI, under my directionI set the brief, direct the AI tools, review every page, and check every number against its official source.
  • Hand-builtBuilt by me, step by step, in Power BI, Excel and SQL.
Message me on LinkedIn See the work
Client projectMade with AI, under my direction

Emaar Pro Contracting

A general contracting company with more than 30 years of experience and six core services. I made their full launch kit: a bilingual website and the marketing content to promote it.

  • Website in Arabic and English, with a step-by-step quote request form
  • 5 ad designs for social media
  • 3 short vertical videos for TikTok, Reels and Facebook
Visit the live site

Opens the client’s live site, emaar-pro.com, in a new tab.

Emaar Pro website home page on desktop: headline “We build your vision with lasting craft” beside a hotel project photo
Emaar Pro website on a phone, Arabic version

Ad designs

Shown without the contact bar.

Short videos

Shown without the closing contact card.

Brand video
Services video
Concept — not commissionedMade with AI, under my direction

Websites

Concept websites for ten Saudi sectors and forty Jeddah businesses, made on my own initiative. Each one is in Arabic and English, built mobile-first, and has a booking or request form.

The live demos are safe copies: contact details are replaced, and no form or button reaches the business.

Holiday chalets

Concept — not commissioned
  • Price calculator for weekdays, weekends, Eids and national days
  • A tab for each chalet with its own photo gallery
View live demo

Dental clinic

Concept — not commissioned
  • Booking by specialty, day and time of day
  • Date picker that also shows the Hijri date
View live demo

Beauty salon

Concept — not commissioned
  • One-off navy-and-gold design built around arches
  • Booking form worded for women
View live demo

Jeddah: 40 sites for real businesses

I picked the four sectors in Jeddah that need websites most, then ten real businesses in each, all well rated on Google and without a website of their own. Each site has its own identity, from colours and type to the booking or request form that suits the trade.

Clinics

Contracting, décor and kitchens

Salons and barbers

Car services

Concept — not commissionedMade with AI, under my direction

Concept packages for ten sectors

Self-initiated work that no business asked for or paid for. For each sector I produced a complete marketing package: a bilingual website, an installable web app, five ad designs and three short videos. Here is a selection.

  • Car detailing studio
  • Dental clinic
  • Real estate office
  • AC services
  • Moving company
  • Laundry
  • Beauty salon
  • Café
  • Holiday chalets
  • Gym

Ad designs

Contact details are cropped out of every concept.

Car detailing studioConcept — not commissioned
Dental clinicConcept — not commissioned
Real estate officeConcept — not commissioned
AC servicesConcept — not commissioned
Moving companyConcept — not commissioned
CaféConcept — not commissioned
Holiday chaletsConcept — not commissioned
GymConcept — not commissioned

Short videos

Car detailing studioConcept — not commissioned
Holiday chaletsConcept — not commissioned
GymConcept — not commissioned

Each package includes

  • A website in Arabic and English
  • An installable web app
  • 5 ad designs
  • 3 short vertical videos

Data analysis

Analyses of official Saudi data from GASTAT and the Saudi Central Bank, built with AI in Python, each with an interactive dashboard and a verification table for every number. Below them, Power BI practice reports I built by hand on public datasets. None of this is client work.

Official Saudi data

Made with AI, under my direction

GASTAT, Q3 2026

Where are Saudi property prices rising, and where are they falling?

  • General index ⁦+1.2%⁩ in a year
  • Residential plots ⁦+4.9%⁩, villas ⁦−7.7%⁩
  • Riyadh ⁦+4.6%⁩; prices fell in 10 of 13 regions

53 checks passed, none failed

  • Python
  • pandas
  • Excel
  • Power BI
Open the interactive dashboard

SAMA, 110 weekly reports

Where and when do people in Saudi Arabia spend?

  • SAR 736.8 billion in the latest 52 weeks (⁦+5.2%⁩)
  • Ramadan 2026: restaurants ⁦−22.2%⁩, clothing ⁦+89.8%⁩
  • Jeddah SAR 100.5 billion, second to Riyadh

81 checks passed, none failed

  • Python
  • pdfplumber
  • pandas
  • Power BI
Open the interactive dashboard

GASTAT, Q2 2026

Where do Saudi hotels fill up, and at what price?

  • Hotel rooms ⁦+13.2%⁩; occupancy ⁦51.0%⁩
  • Average hotel night SAR 563 (⁦−12.5%⁩)
  • Jeddah second of 16 cities for occupancy: ⁦54.4%⁩

57 checks passed, none failed

  • Python
  • pandas
  • Excel
  • Power BI
Open the interactive dashboard

Power BI practice reports

Practice projectsHand-built

Select an image to see it full size.

Pizza sales report

  • Power BI
  • SQL

A year of orders from a public pizza sales dataset: 21,350 orders, 49,574 pizzas sold and $817K+ in revenue, broken down by weekday, month, category and size. I also wrote the KPIs as SQL queries.

The KPIs as SQL queries

Grocery sales dashboard (BlinkIT dataset)

  • Power BI
  • Excel

$1.20M in sales across 8,523 items, compared by outlet type, outlet size, location tier, item type and fat content, with a filter panel.

HR analytics dashboard

  • Power BI

Attrition across 1,417 employees: 231 leavers and a 16.3% attrition rate, broken down by department, salary band, job role, age group, gender and experience.

Skills and background

Design and content

  • Web design and landing pages
  • AI content: images and video
  • Ad creatives for Meta, Snapchat and TikTok

Data and reporting

  • Excel
  • Power BI
  • SQL
  • Power Query

Background

Civil Engineering background, University of Aden.

Work experience in auto-parts sales and data entry.

AI is part of how I work. It speeds up images, video and code, so a business gets a complete package sooner.

Certifications

  • Social Media MarketingHP LIFE
  • Graphic Design EssentialsCanva
  • SEO and Creating an Online Store on SallaM3aarf
  • Product ManagementEdraak
  • Data Analysis: Visualisations in ExcelThe Open University
  • Power BI Data Analyst (PL-300) Cert PrepLinkedIn Learning
  • Data Modeling for Power BI WorkshopPragmatic Works
  • Databases for Developers: FoundationsOracle Dev Gym

Hiring in Jeddah?

I’m open to web designer, graphic designer, social media, digital marketing and data analyst roles. The quickest way to reach me is LinkedIn.

Message me on LinkedIn

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